When her two youngest children were off at school, Farah Majidzadeh wanted to take on a new challenge and was exploring many business opportunities. Her husband, Kamran Majidzadeh, a professor at The Ohio State University, was invited to present a paper at the second International Conference on Pavement Design, held in London, England, in 1972. Farah attended the conference with her husband, and was fascinated by the new state-of-the-art, non-destructive, and non-intrusive pavement testing technologies being developed in Europe at the time.
Upon return from the conference, Kamran began to do research on the first generation of a pavement testing equipment called Dynaflect and was exploring its application in road maintenance. He was keeping the new equipment in their home garage at the time, and Farah had decided she would like to market the product.